HEMPTOWN USA

We worked closely with Hemptown USA to help introduce their emerging brand to market.

We set out to break the mold of traditional investor videos to find that perfect balance between information and entertainment. By telling a story – not just delivering facts and figures – we helped Hemptown achieve a strong footing in this very competitive and challenging space.

FINANCING OVER-SUBSCRIBED AT $23.5M

THE ROGUE VALLEY

The company was founded on farming. Our goal was to produce a video that reflected that spirit and find a simple, engaging way to tell the company story – conveying the personality of the brand and its potential.

Soundtrack

A key element in the storytelling was the soundtrack.

 Step One
We wrote a script reflecting the story we wanted to tell and the way we wanted to tell it. Straight up. With attitude.

Step Two
We auditioned dozens of voices to find the narrator who could do justice to that story and those words. And we found him.

Step three
Music was the last step in re-inforcing the organic tone of the piece. We commissioned a well-known slide guitarist to score the film.

Visual Style

The imagery was fundamental in the storytelling. We focused on intimate visuals that combined the gritty reality of working people.

Chief Marketing Officer
Keith Stride

Writers
Keith Stride, Robert Turner

Director
Robert Turner

Creative Direction
Keith Stride, Robert Turner

harvest team

We worked with linetest.tv to create a unique visual style for this teaser animation – one that represents the rugged, bold elements of the brand. The idea was to convey that CBG is the ‘mother of all cannabinoids’ – in a short simple and memorable way. Created for social media, this message represents an important part of our overall marketing strategy – that of educating consumers.

Writer/concept
Keith Stride

Exec Producer
Robert Turner

Animation creative director
Hao Chen

Producer
Jessica Seymour

Design
Sean Richardson

Animation
Christian Rubio, Duncan Patterson,Thiago Masci